Dare to Rewear

R.O.D – Repeating Outfit Disorder. (Yes, it’s real, and it’s a term in Urban Dictionary).

We all love that feeling of a new outfit. Putting it on for the first time, the opportunity to showcase something we’ve never won before and dazzle the world with it. But it repeating outfits all that bad? Is it really as shameful as Kate made lizzie feel in the Lizzie McGuire movie?

However, as nice at it might be to buy something new, the implications that this has on the planet and our communities is devastating – with 2,625kg of clothing being burned or sent to landfill every second. The Ellen MacArthur Foundation found that this is equivalent to filling 1.5 empire state buildings every day or filling Sydney Harbour every year. This is why, aside from renting (of course), rewearing our beloved items we already own is one of our favourite ways to reduce fashion waste. 

We buy clothes because we love them, and they make us feel good. Our clothes showcase who we are, our style and our personalities and the more we rewear our pieces, the more of a story each garment tells. So, we should wear them loud and proud, and wear them more than once. We’ve compiled a list of powerful females and true style icons who disobey the so-called fashion rulebook and wear what they want, when they want.


Kate Middleton

Hailed as the Queen of Style, Kate Middleton has been frequently seen rewearing outfits. Her beautifully classic styles are altered slightly by accessorising with different items.






Michelle Obama


One of our favourite females, Michelle holds her own and isn’t afraid to rewear those striking prints.






Rita Moreno

Rita Moreno proves that age is just a number as she sports the same Oscars dress from 1962 to the Oscars in 2018.




Kiera Knightly

Hero’s don’t always wear capes, but they do upcycle chanel dresses and wear them to their wedding.




Kim K and Kris J 

Like mother like daughter… not necessarily outfit repeating, more so outfit sharing – Kim and Kris both rock this striking red Ricardo Tisci gown on the red carpet. 




 Tiffany Haddish

Girls trip star Tiffany Haddish has reworn her Alexander McQueen dress 3 times… so far. No shame in wearing a gorgeous look over and over, as she humorously mentioned in her SNL sketch; she paid $4,000 for it, so wants to make the most of it.



Anna Wintour

“I usually wear the same dress twenty times. I think it’s always fun to have something new, but it doesn’t mean that everything you already have in your closet has to be thrown out you know. Recycle”. From the mouth of the editor in chief herself, if she can do it… then so can you.






Carrie Bradshaw 

From the opening scene of the first season to the opening scene of the movie, this iconic outfit is playful, fun and timeless. Impossible to not want to to repeat. 




Kate Moss

And finally, we have Kate, a true fashion muse, recycling her gorgeous classic LBD. So, what are you waiting for ladies? Do like Kate and find that sexy black dress of yours, pair with a red lip and some killer heels and wear it on your next night out.



Wearing an item repeatedly doesn’t mean having to rewear the exact same thing. There are multiple ways you can transform an outfit; wearing jumpers over dresses with trainers in the day to just simple heels and a clutch at night. Here’s to daring to rewear!



Written by Victoria Mcewan


Millions of items of clothing end up in landfill sites every year, which impacts our lovely planet. Our mission is to help reduce this by bringing our beautiful customers the best dresses in the land, so you don’t need to buy them anymore. It’s a smarter way to shop, and we are sure you are going to love it. Together we can do our bit, and we can't wait to get started. We have worked long and hard to try and bring you a simple, premium and beautiful experience and we would love to know what you think! Please get in touch, we would love to hear from you! xx